Privacy policy

Privacy Policy

We, Sonderhoff & Einsel (Beijing) Patent Agency Office, take the protection of your personal data very seriously and implement measures to ensure compliance with rules and regulations on the protection of personal data, including but not limited to, the European Union’s General Data Protection Regulation (GDPR) and the applicable laws and regulations in China with regard to personal data protection. This privacy policy applies to the data processing by Sonderhoff & Einsel (Beijing) Patent Agency Office (“Sonderhoff & Einsel (Beijing)”).

1. Names and Contact Details of the Controllers

Mr. Fei Zhao, Partner

Sonderhoff & Einsel (Beijing) Patent Agency Office, Suite 316, China World Office No 1,

No 1 Jianguomenwai Ave, Chaoyang District, Beijing 100004

Tel +86-10-6505-5213, Fax +86-10-6505-6747,

2. Names and Contact Details of the Data Protection Officers

Mr. Fei Zhao, Partner, , Tel +86-10-6505-5213

3. Acquisition of Personal Information

Sonderhoff & Einsel (Beijing) will acquire the necessary personal information by lawful and proper methods.

a) When you access our website:

Sonderhoff & Einsel (Beijing) automatically collects and stores log file information on our server which is sent by your browser. Such information includes the:

  • Host name of the accessing computer (IP address),
  • Date and time of server inquiry,
  • Name and URL of the retrieved file,
  • Referrer URL,
  • Type and version of your browser and device, and
  • Operating system and the name of your access provider.

The above mentioned data will be processed for the following purposes:

  • Ensuring a smooth connection of our website,
  • Ensuring efficient use of our website,
  • Evaluation of our system security and stability, and
  • For other administrative purposes.

We will not use the collected data for the purpose of creating any kind of opinion about you. This data is not combined with other data sources. In addition, we use cookies and analysis services when you visit our website. Further details on cookies can be found under paragraph no. 6 below.

b) When sending an e-mail to our e-mail address on our website:

If you have any questions, we offer you the possibility to contact us via the channels mentioned on this website such as telephone, fax and e-mail. Please use a valid e-mail address so that we can reply to your e-mail. The data processing for the purpose of contacting us is based on your voluntarily consent.

The personal data which we received from your contact will be deleted after responding to your inquiry. Please note that data transmission over the Internet as e-mail may have security vulnerabilities and complete protection of the data from access by third parties is not possible.

4. Purposes of the Processing

We process your personal information only for the following purposes:

  • Providing our services to you
  • Compliance checks
  • Operating our business
  • Communicating with you
  • Managing our IT systems
  • Improving our websites and services
  • Fraud prevention
  • Recruitment and dealing with job applications
  • Any other purpose incidental to those listed above.

Processing is also necessary for the execution of a contract, such as our engagement letters provided by Art. 6 par. 1 S. 1 lit. a, b and f of the GDPR. Your data will not be processed for any purposes other than the above unless you have given your express consent to such purpose, or the processing is prescribed by law or necessary based on special grounds. In this case, processing is as provided by Art. 6 par. 1 lit. c, d or e of the GDPR.

5. Provision of Personal Information to Third Parties

We will not sell or otherwise transfer collected data to a third party without your consent except as otherwise provided for by the laws and ordinances including data protection regulations.

6. Cookies

Our website uses cookies. These are small files that your browser automatically creates and are stored on your device (laptop, tablet, smartphone, etc.) when you visit our site. Cookies do not harm your device and do not contain viruses, Trojans or other malicious software.

Cookies help you make this website more user friendly, effective and secure. Most of the cookies used by this website are “session cookies” which are automatically deleted after the end of your visit.

In addition, we use cookies in order to statistically record the use of our website and evaluate it for the purpose of optimizing our website offerings. These cookies are also automatically deleted after a certain amount of time.

Most browsers accept cookies automatically. However, you can configure your browser so that no cookies are stored on your computer. However, disabling cookies completely may mean that you cannot use all the features of our website.

7. Analysis tools – Google Analytics

For the purpose of customizing and continually optimizing our pages, we use Google Analytics, a web analytics service provided by Google Inc.. There is information generated by cookies about your use of this website such as

  • Browser type/version,
  • Operating system,
  • Referrer URL (the previously visited page),
  • Host name of the accessing computer (IP address), and
  • Date and time of server inquiry.

These are transmitted to a Google server in the US and stored there. The information is used to evaluate the use of the website, to compile reports on website activity and to provide other services related to website activity and internet usage for the purposes of market research and tailor-made website design. This information may also be transferred to third parties if required by law or if third parties process this data. Under no circumstances will your IP address be merged with any other data provided by Google. The IP addresses are anonymized, so that an assignment is not possible (IP masking).

For more information about privacy related to Google Analytics, see the Google Analytics Help Center .

8. Rights of the Data Subject and Right of Objection

You can revoke your consent to the processing of personal data at any time, Art. 7 par. 3 of the GDPR. This also applies to the revocation of declarations of consent given to us before the EU General Data Protection Regulation came into effect, i.e. prior to 25.05.2018. Please note that this revocation takes effect only for the future. This does not affect data processing carried out prior to the revocation.

You have a right of access, right to rectification, right to erasure, right to restriction of processing, right to object and a right to data portability as provided by Articles 15-21 of the GDPR, and you have a right to lodge a complaint with a data protection supervisory authority, Art. 77 of the GDPR. If you wish to make a claim against us, you can do so either by mailing to the following address:

Sonderhoff & Einsel (Beijing) Patent Agency Office

Suite 316, China World Office No 1, No 1 Jianguomenwai Ave, Chaoyang District, Beijing 100004

Or by sending an e-mail to:

9. Data Security of Personal Information

We use the popular SSL (Secure Socket Layer) method within our site, in conjunction with the highest level of encryption supported by your browser. In general, this is a 256-bit encryption. If your browser does not support 256-bit encryption, we will use 128-bit v3 technology instead.

We will handle all personal information in an appropriate manner and put in place proper measures to prevent the disclosure or loss of, tampering with, or damage to, any personal information in our custody, by implementing operational procedures and instructing our staff.

We retain addresses, payment and order data as required by trade and tax law regulations for a period of ten years.

10. Amendment to this Privacy Policy

This privacy policy is currently valid as of June 30, 2018. We will continuously strive to improve our policies and amend this privacy policy whenever necessary.